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accessible: individuals and groups, old and young, communities and institutions can participate writes Tom Szaky from World Economic Forum . When we buy a candy bar, we own the wrapper after the short life of the product; doing something with that branded … Continue ReadingShartru and Apricity · Mar 1, 2017
Why brands are riding the wave of conscious consumption. That Coors bag used to be a billboard The idea of thinking about the future journey of products and packaging is being embraced by Coors Light in the U.S. as it … Continue ReadingStrategy Online · Mar 1, 2017
This article appears in the March/April 2017 issue of strategy. Down on her luck, with barely a cent to her name, Emily Bitze needed tomatoes for her noodle dinner. Her cupboards were bare, so she did what any hungry … Continue ReadingStrategy Online · Mar 1, 2017
We have been fans of Entenmann’s long before this post, they disappear just as quickly as I can buy them! I like the convenient packs for after school when I pick the kids up to shuttle them to an event, … Continue ReadingThe Review Wire · Mar 1, 2017
Scientist at Cornell University and the University of Minnesota have discovered a way to combine polyethylene (PE) and polypropylene (PP) plastics together without compromising durability. Usually incapable of creating a homogeneous mix, PE and PP plastics are limited in terms … Continue ReadingArchitect Magazine · Feb 28, 2017
Getting rid of plastic waste remains a Sisyphean task despite our efforts to tackle it by employing PET-eating bacteria and turning it into footwear, liquid fuel, and even the foundations for an entire village. The material that ends up being recovered and reused is just … Continue ReadingNewAtlas.com · Feb 28, 2017
Scientist at Cornell University and the University of Minnesota have discovered a way to combine polyethylene (PE) and polypropylene (PP) plastics together without compromising durability. Usually incapable of creating a homogeneous mix, PE and PP plastics are limited in terms … Continue ReadingARCHITECT Magazine Online · Feb 28, 2017
Environmentalism and sustainability are now essential aspects of brand building, and in an increasingly competitive marketplace, effectively engaging consumers poses many challenges. The expanded retail landscape has altered the way consumers interact with products and services, and standing out from direct competitors … Continue ReadingDish Magazine · Feb 28, 2017
Through a free, national recycling program in partnership with TerraCycle, sponsored by Entenmann’s Little Bites, Prima Murdock, of Winchester, helped the nationwide collection reach the milestone of 2 million snack pouches diverted from the waste stream. Along with keeping … Continue ReadingWinchester Star · Feb 27, 2017
How do you define “good” food? Maybe to you good food is comfort food; food that tastes delicious and stirs up pleasant memories. Maybe you consider good food to be healthy, nourishing food. Or maybe good food equates to high-quality … Continue ReadingSpoonUniversity.com · Feb 27, 2017