2013 - International expansion and ten million cigarette butts
2013 was a year of exciting growth and expansion for TerraCycle. One of the strongest areas of this massive growth was TerraCycle's Cigarette Waste Brigade, which launched in 2012, but thrived in 2013. In Canada, TerraCycle CEO and Founder Tom Szaky went on a highly successful media tour to promote the success of collecting over 10 million cigarette butts in the first year of the program. The tour included stops at the Lang & O'Leary Show on CBC, hosted by Kevin O'Leary, a billion-dollar investor who also stars on Shark Tank. In the US, the Cigarette Waste Brigade won awards from PR News, PR Week, the EPA and many others. Overseas, the program launched in Europe in France, Germany and the Nordic regions. In November, terraCycle partnered with the City of Vancouver to run the first city-wide recycling program for cigarette waste.
Globally, TerraCycle launched in an exciting new region of the world… Asia Pacific! Our first program in this far away area of the globe began by collecting candy wrappers in New Zealand in a program sponsored by global manufacturer, Mondelez. The contracts were also signed to launch in Australia early in 2014 with three major brands. Elsewhere, TerraCycle launched a milk cap program in Denmark sponsored by Arla, a household name in region and one of the world's biggest diary companies. In the Netherlands, another household name Fruitella launched a program to collect and recycle candy wrappers. In Germany, the hyper successful Colgate Oral Care Brigade (already taking place in the US) was launched. In the Americas, TerraCycle launched a "Swap" program to recycle old coffee machines sponsored by Keurig and in Mexico TerraCycle launched new programs with Bimbo, the world's largest baking company, to collect snack packaging and Colgate Palmolive to collect cleaner packaging. In Brazil, new programs were launched for beauty product packaging with Avon and cleaner packaging with SC Johnson.
After a successful "mini-series" on National Geographic in 2010, TerraCycle signed a new TV deal with Pivot TV, a new network launched by Participant Media the makers of An Inconvenient Truth, Super Size Me, Lincoln and The Help. The new season will consist of ten 30-minute episodes and air in August of 2014.
Finally, Tom Szaky, our CEO and Founder was named one of the Schwab Foundation Social Entrepreneurs of the Year and World Economic Forum Fellow.