The essence of Earth Day revolves around the philosophy of “sustainability.” There is only one Earth and somehow, someway, we must figure out how to make it last to sustain life. In the last several decades, there has emerged a … Continue reading
Earth Day is now a marketing frenzy, but a recent GreenBiz article questions the value of promotions at this time of year. According to Albe Zakes, the global vice president of media relations for TerraCycle, Earth Day is not the best … Continue reading
Jarrett Nature Center celebrates its 10th birthday and Earth Day with family friendly activities and appearance by eco-entrepreneur Tom Skazy of TerraCycle, Inc. with face-painting, music, interactive displays and booths, crayon and electronic/small appliance recycling and more, Saturday, April 21, 9am-noon, … Continue reading
As recently as a few years ago, campaigns and initiatives tied to Earth Day were worth a large chunk of any company’s marketing budget. As more and more companies got into the game, however, consumers came to expect everyone to do … Continue reading
To further enhance their eco-friendly philosophy, Ford Motors has gone onto create three exciting yearlong sustainability initiatives. Their recent partnership with lifestyle platformSHFT.com has allowed for the creation of a ten-part documentary series, the first of the three programs. SHFT, … Continue reading
Biltmore’s winery recycles corks through TerraCycle, an organization that collects corks and other post-consumer materials and “up-cycles” them into products. Corks are collected at locations across the estate, including the winery’s tasting room and estate restaurants. “Sustainability is very important … Continue reading
Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value. It reduces the consumption of new raw materials when creating new products, and is contrary to downcycling, which is … Continue reading
Founded in 2001 by Princeton freshman Tom Szaky, Trenton-based TerraCycle collects pesky hard-to-recycle waste, figures out a way to make it happen, and turns trash to treasure — or at least useful household items, including this flower pot made from … Continue reading
Ford Motor Company and sustainability lifestyle platform SHFT.com unveiled the first of 10 digital short documentary films profiling cutting-edge innovators in sustainable businesses at a promotional event last night at the 404 NYC space in Midtown New York. Ford executive chairman Bill … Continue reading
The challenges of a waste-recycling business. This is getting a little embarrassing. Twice now I have written about a new program that I think is going to allow us to dramatically expand our recycling efforts. Both times — when I … Continue reading