The Lunchables Project Potential Tour gives kids and parents an opportunity to reach their full potential through fun, interactive and fruit-inspired activities. The on-site challenges reward kids every step of the way, while also celebrating the NEW Lunchables with Fruit products that contain a full serving of fruit in 100% fruit juice in each kit.1 Kids can test their agility and accuracy with the “Fast Feet Fruit Challenge,” hone their climbing skills at the “Pineapple Peak,” and have a fun, fruiterrific photo taken on-site at the “Fruit Photo” tent. Tour visitors will also have a chance to sample the new Lunchables with Fruit products at the “Lunchables Café.”
Additionally, Lunch Kit Brigade participants can drop off their Brigade collection boxes at the Project Potential Tour event set for pick up by UPS. Remember – the new Lunchables with Fruit packaging is acceptable packaging through the Brigade and will earn you two TerraCycle points for each unit you send in!
And you don’t have to be a member of the Lunch Kit Brigade to participate - anyone can drop off their Lunchables packaging at any of the tour stops this summer! Collections will be tallied at the end of the tour and one lucky Lunch Kit Brigade location will be awarded two TerraCycle points for each unit collected!
Below is a complete list of stops on the Lunchables Project Potential Tour! We encourage all Brigade participants and their families and friends to come join in the fun, sample the exciting new Lunchables products and help TerraCycle continue to eliminate the idea of waste!
May 26th-28th Speeds Street 600 Festival in Charlotte, NC
June 5th – Cowboys Stadium (Arlington, TX)*
June 7th – Ford Field (Detroit, MI)*
June 9th – Bank of America Stadium (Tampa, FL)*
June 10th – FIU Stadium (Miami, FL)*
June 11th – Raymond James Stadium (Tampa, FL)*
June 12th – Soldier Field (Chicago, IL)*
June 13th – Red Bull Arena (Harrison, NJ)*
June 14th – KC Soccer Stadium (Kansas City, KS)*
June 18th – New Meadowlands Stadium (East Rutherford, NJ)*
June 22nd – Reliant Stadium (Houston, TX)*
June 25th – Rose Bowl (Pasadena, CA)*
July 3rd – Boston Harborfest (Boston, MA)
July 9th – Taste of Buffalo (Buffalo, NY)
July 15th & 16th – Artscape – Baltimore Festival of the Arts (Baltimore, MD)
July 21st – Ionia Free Fair (Detroit, MI)
July 29th & 30th – Pro Football Hall of Fame Fest (Cleveland, OH)
August 5th & 6th – Indiana State Fair (Indianapolis, IN)
August 12th – Wisconsin State Fair (Milwaukee, WI)
August 19th & 20th – Iowa State Fair (Des Moines, IA)
You may have noticed that some of the locations above have an asterisk next to them. These events are a part of the 2011 CONCACAF Gold Cup™ Soccer competition that is being held in stadiums across the country during the month of June. Lunchables is a proud sponsor of the 2011 CONCACAF Gold CupTM and will be celebrating this fun partnership by bringing the LunchablesProject Potential Tour to the “Futbol Fiesta” pre-game celebration.
The Lunch Kit Brigade Program is brought to you in part by Lunchables Lunch Combinations. This program is not intended as a marketing iniative for Lunchables. Please do not put the Lunchables brand name on any of the Lunch Kit Brigade materials that you display or distribute to students.
Kraft Foods, the parent company of the Lunchables brand, has pledged that none of its brands will conduct in-school marketing campaigns, including high school and below, during school hours.