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Important Update from TerraCycle CEO Tom Szaky regarding Drink Pouch Brigade Participation

Tuesday, April 10, 2012

Dear Drink Pouch Brigade Program Participant,

I write you directly as the CEO of TerraCycle with an update in regards to the recent changes to the incentive program for the Drink Pouch Brigade. Three months ago we communicated to you that the minimum pouch shipment to receive one point (convertible to $0.01 per point) for the number of pouches per box will be increased to 1,000 and the minimum to receive two points per pouch will be increased to 5,000 starting March 31st 2012.

During this 90-day period you told us that the weight of a 5,000 pouch box, which is just under 50 lbs and can be transported via UPS, was difficult for you to move around. Also that the box needed for such a large shipment, such as a TV box or bicycle box while they are out there, were hard for you to find.

To accommodate these challenges, both my team at TerraCycle and the team at Capri Sun would like to share with you the revisions to the Drink Pouch shipment size requirements. All shipments received as of April 1st, 2012 through the Drink Pouch Brigade Program will be awarded as follows:

0 to 1,000 pouches per shipment: 0 points per pouch

1,001 to 2,000 pouches per shipment: 1 point per pouch (or $0.01 per pouch)

2,001 to 5,000 pouches per shipment: 2 points per pouch (or $0.02 per pouch)

5,001+ pouches per shipment: 3 points per pouch (or $0.03 per pouch)

Since the goal of our Brigades is to help recycle and upcycle as much non-recyclable waste as possible, Capri Sun has been gracious enough to extend an extra point (total of three per pouch) for shipments that are received above 5,000 pouches. This equates to an extra $50 per shipment and reduces the carbon emissions per pouch within that shipment.

Our customer service team is here to help. A “Collect, Store and Ship Guide” (available for download here) has been produced to enable you cleanly collect larger shipments in order for you to take advantage of the larger donation levels. Should you have any questions, please feel free to contact our customer service department at 1-866-967-6766.

Together we have built a national system that is actively collecting and recycling/upcycling about 7% of the drink pouches produced every year in the US. Our vision is that over the next ten years we can grow the Drink Pouch Brigade to such a size that we are recycling the same percentage of drink pouches as soda bottles in the US (currently around 25% of all soda bottles are recycled). Together, Capri Sun, the team at TerraCycle and myself thank you for your support and commitment both to the Drink Pouch Brigade and leading the way towards a more sustainable future.


Tom Szaky

Tom Szaky

CEO, TerraCycle Inc.

Download this letter as a pdf.