The Mattel® PlayBack Programme

Recycle your Barbie®, Matchbox™ and MEGA™ toys for free.
Thumbnail for The Mattel® PlayBack Programme

Learn More About Mattel®

Play should not have a shelf life or be tossed away. We design toys to be loved, cherished and passed on from one generation to the next, and we aim to make them from materials that can live on in new products and in new ways.

We also believe that parents should have guilt-free solutions for toys that have reached the end of their useful life. The Mattel® PlayBack programme helps put valuable materials back into play and out of landfills so that the fun comes full circle.

Find out more about Mattel® PlayBack.