The Mattel® PlayBack Programme

Recycle your Barbie®, Matchbox™ and MEGA™ toys for free.

Recycling with Mattel®

The Mattel® PlayBack Programme, facilitated by TerraCycle, allows you to recycle your Barbie®, Matchbox™ and MEGA™ toys for free.

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How it works

Once you submit the form to Mattel® via their website (see below), you’ll receive an email with the link to your free shipping label. Download the label, then follow these 4 easy steps:

  • Print the label out.
  • Place your waste in a sturdy cardboard box that is no bigger than 60 x 60 x 50cm and a maximum weight of 20kg.
  • Attach your label securely to your parcel, and ensure it is easy to read.
  • Arrange a free pick-up for your parcel via UPS® by either booking online, calling 03457 877 877 or dropping off your parcel at your closest UPS® drop-off point.


Have a question? Take a look at Mattel®’s FAQs.

What you can recycle in this programme


Play should not have a shelf life or be tossed away. We design toys to be loved, cherished and passed on from one generation to the next, and we aim to make them from materials that can live on in new products and in new ways.

We also believe that parents should have guilt-free solutions for toys that have reached the end of their useful life. The Mattel® PlayBack programme helps put valuable materials back into play and out of landfills so that the fun comes full circle.

Find out more about Mattel® PlayBack.

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