The Maybelline Makeup Free Recycling Programme
Recycle all brands of empty makeup packaging at participating stores
Empty face makeup packaging (e.g. compacts, tubes and pots)
Empty eye and brow makeup packaging (e.g. mascara wands, eyeliner pens and eyeshadow compacts)
Empty lip makeup packaging (e.g. lipsticks, lip glosses and lip balms)
Discover Our Recycling Process
Once we receive your empty makeup packaging, we start by sorting it by material type and cleaning it (if necessary) before the recycling process can begin. The packaging is shredded and extruded into plastic pellets. These pellets can then be used for a number of moulded rigid plastic products like benches.
Click here to take a virtual tour of our processing facilities.
Learn More About Maybelline
At Maybelline, we’ve had our fill of landfill. We’re ready to go greener, one old lipstick at a time! Partnering with TerraCycle® Maybelline New York are offering a solution in over 1000 locations for consumers to recycle their makeup empties across any brand! Maybelline’s role is to make the break up with empty makeup easy and looking after the planet even easier.