Recycle all brands of empty makeup packaging at participating stores
TerraCycle® and Maybelline have partnered to create a free recycling programme for all brands of empty makeup packaging.
To learn more, please take a look at the "How It Works" section below.
Participating is completely free and very easy. Find your closest participating store on the map above and bring in your empty makeup packaging to be recycled.
Please check out our Accepted Waste Poster below for more details.
Once we receive your empty makeup packaging, we start by sorting it by material type and cleaning it (if necessary) before the recycling process can begin. The packaging is shredded and extruded into plastic pellets. These pellets can then be used for a number of moulded rigid plastic products like benches.
Stores participating in the programme will earn TerraCycle® points in return for the parcels of empty makeup packaging they send to TerraCycle®. The points will be redeemed as financial donations to Mind, the charity chosen by Maybelline. The more waste recycled, the larger the donation will be!
At Maybelline, we’ve had our fill of landfill. We’re ready to go greener, one old lipstick at a time! Partnering with TerraCycle® Maybelline New York are offering a solution in over 1000 locations for consumers to recycle their makeup empties across any brand! Maybelline’s role is to make the break up with empty makeup easy and looking after the planet even easier.