The Maybelline Makeup Recycling Programme - FAQ

Recycle all brands of empty makeup packaging at participating stores

Anyone can participate in the programme by dropping off their empty makeup packaging in a collection box at one of the participating stores. The list of participating stores is on our interactive map that you can access on the programme page.

You can recycle any brand of empty makeup packaging through this programme.

Unaccepted Waste:

  • ​Glass bottles (e.g. foundation bottles and cream eyeshadow jars)
  • Wooden eye pencils
  • Makeup brushes
  • Nail varnish
  • Aerosol containers

Once we receive your empty makeup packaging, we start by sorting it by material type and cleaning it (if necessary) before the recycling process can begin. The packaging is shredded and extruded into plastic pellets. These pellets can then be used for a number of moulded rigid plastic products like benches.

We are sorry that there are no TerraCycle® points awarded in this programme. All public drop-off locations are placed in participating stores and managed by the store managers and TerraCycle® internally. You can drop off your collected empty makeup packaging for free at one of the participating stores, but unfortunately we won't be able to award any TerraCycle® points.