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Founded in 2001, TerraCycle® (www.terracycle.com) is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle® works with over one hundred major brands in twenty countries across the globe to collect used packaging and products that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers. The waste is collected through TerraCycle®’s National recycling programmes, which are free fundraisers that pay schools, charities and non-profits for every piece of waste they collect and return.
TerraCycle® launched in the UK (www.terracycle.co.uk) in September 2009 (its first market in Europe) and today operates in 12 European markets (UK, ROI, France, Germany, Netherlands, Belgium, Spain, Switzerland, Austria, Norway, Sweden and Denmark). In the Ireland TerraCycle® currently runs collection programmes for 14 types of waste which can’t be accepted by local council run recycling systems. For example, Babybel packaging, L.O.L. Surprise! packaging and products, cracker and biscuit wrappers, crisp packets, nuts, popcorn and pretzel packets, confectionery wrappers, baby food pouches, Pringles cans, disposable gloves, Aqua Optima water filters, personal care and beauty products. Currently more than 1,000 individuals and organisations across Ireland have signed up to collect, which to date has diverted over 350,000 items of packaging waste from landfill.