L’Oreal advances natural beauty and environmental initiatives

The brand has teamed up with TerraCycle, a specialist in recycling hard-to-recycle consumer waste. At an event in Shanghai, L’Oréal China VP Zhenzhen Lan, Chinese government rep Shidong Yan, TerraCycle CEO Tom Szaky, and Ultra Doux spokesman Haoran Liu launched the partnership, which is claimed to be the first comprehensive solution for hair care packaging waste in China.