PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

We've all seen case studies showing how the world's top consumer brands are forging new and deeper relationships with their customers on Facebook. Yet there are many more start-up companies than there are colossal consumer brands, and their stories can be at least as enlightening. At PR News' Facebook Conference , which will be held on Dec. 1 at Washington, D.C.'s National Press Club, Albe Zakes, global VP, media, at TerraCycle Inc., will present a case study showing how "upcycling" company TerraCycle has used Facebook to expand its customer base. Zakes gives us a preview of his case study in the following Q&A.