Pet food packaging trends: marketing and technology

The company used its new packaging to delve into sustainability technology, as well, pairing consumer conscience with practicality as the first US-based company to make its packaging nationally recyclable through a partnership with TerraCycle. “We’re very excited for our partnership with TerraCycle,” said Chanda Leary-Coutu, WellPet’s senior manager, marketing communications. “Many of our consumers embrace a green lifestyle, and we’re happy to offer an easy way for them to recycle their pet food packaging, something we know is important to them.”