New Campaign Pledges Up to $100,000 to Boys & Girls Clubs of America
MADISON, Wis., Aug. 28, 2012 /PRNewswire/ -- The
Lunchables Lunch Combinations team is challenging America to help all kids have the opportunity to "Never Be Bored Again." Today, the brand partnered with actress and celebrity mom, Tori Spelling, to launch a national campaign that will fund up to $100,000 to Boys & Girls Clubs of America and their sport and recreation programs.
Spelling and the
Lunchables team invite families to capture photos of boredom-busting activities and share them by visiting the "Never Be Bored Again" application at Facebook.com/Lunchables. Every photo that's uploaded from today through October 15, 2012, will generate a $1 donation to Boys & Girls Clubs across America, up to $100,000, to help amp up the fun. After uploading their photo, consumers will receive a $1-off coupon for new
Lunchables with Smoothie, while supplies last.