Buying With Intent: Social Purpose Branding Encourages Buying for a Cause

When it comes to today’s purchasing habits, corporate social responsibility (CSR) or social purpose, are “the new black” to many consumers. As one of the leading eye health companies, Bausch + Lomb has managed to keep its eye on the sustainability prize with its ONE by ONE Recycling Program. The program, made possible through a collaboration with TerraCycle, a world leader in the collection and repurposing of hard-to-recycle post-consumer waste, has diverted more than 7,000 pounds of waste from landfills, and has helped create new post-consumer products.