Pack to the Future with Rigid Packaging

Lighter weight, higher performance and more cost-effective than traditional metal or glass packaging, rigid plastic is seeing innovations that challenge its rivals. Another, Procter & Gamble, teamed with recycling company TerraCycle on its new Fairy Ocean Plastic bottle. Made completely from post-consumer recycled (PCR) plastic and ocean plastic, the launch aims to raise awareness of the issue of what can be done to prevent plastic waste from reaching the ocean.