---historical reference--- July 30, 2018
Legendary entrepreneurs are intuitive category designers. To become one yourself, open your mind to the pain points, frustrations and foibles that drive your prospective buyers nuts... If you look at nature, there is no such thing as a useless output. And that was the "aha" moment for Hungarian-born entrepreneur Tom Szaky, founder and CEO of TerraCycle, a company on a mission to eliminate waste.