Late July Snacks expand recycling partnership with TerraCycle

Late July Snacks, Norwalk, Connecticut, and TerraCycle, Trenton, New Jersey, have teamed up to offer consumers a free, easy way to recycle packaging from the snack company’s entire product line.   Late July bills itself as a mindful brand that offers organic and nongenetically modified (non-GMO) ingredients.   “Based on the huge success of the recycling envelope program we offered through TerraCycle, we’re thrilled to expand into a free recycling program that will give consumers nationwide the opportunity to recycle even more Late July snack packaging,” says Theresa Miller, director of Late July. “Since our inception in 2003, our mission has been to provide consumers with organic, non-GMO snacks that the whole family will love. Through our new partnership with TerraCycle, we can add national recyclability to our promise.”   TerraCycle and Late July’s recycling program began as an envelope program. Now, rather than request an envelope to mail in the company’s packaging, consumers must first sign up on the TerraCycle program page at www.terracycle.com/en-US/brigades/latejulysnacks, and then they can mail in the packaging in any box or envelope using a prepaid shipping label generated from the website.   Once collected, the packaging is cleaned processed into a rigid plastic that can be molded into new recycled products.   Additionally, for every 2 pounds of material shipped to TerraCycle, collectors can earn $1 to donate to a nonprofit, school or charitable organization of their choice.   “Thanks to companies like Late July, consumers can enjoy their favorite snacks while being rewarded for doing the right thing,” says TerraCycle CEO Tom Szaky. “Through the expansion of the program, consumers have an opportunity to divert even more packaging from landfills, as well as provide material for the manufacture of new products.”   The Late July Recycling Program is open to any interested individual, school, office or community organization.