“Trash Tycoon is our first game in the green space,” Guerillapps co-founder Raviv Turner told VentureBeat. “We want to try and motivate consumers to do the right thing.”
TerraCycle , a real-world recycling company that positions kiosks around major cities, is a sponsor for the game. Whenever a Trash Tycoon user recycles something through a TerraCycle kiosk, they earn points in the game that they can spend on virtual goods — similar to the way other social games give points for signing up for services.