Responsible shopper marketing: Rewarding customers for doing the right thing

Colgate-Palmolive, for example, is one of TerraCycle’s largest key partners with a multi-fold commitment to sustainability. Regardless of brand, Colgate allows all oral care products and packaging to be recycled through their sponsorship of the Colgate Oral Care Recycling Program, empowering their consumers to collect these plastics on a national scale.