Verizon Small Business April 17, 2012

How to Market a Small Business with Pennies

Money is a concern for small businesses whether they’re just starting out, trying to stay afloat, or ‘swimming in the black’. There’s no way around it: money makes the world go ‘round, especially for small businesses. It makes sense when executives or owners try to cut the budget or keep it under control, but the question of what is best to cut remains.

Marketing and advertising are key components of a company’s outreach and growth because without them, it is difficult for potential customers to learn about a company’s service and offerings. Still, it’s hard for small businesses to compete with the marketing spend of larger corporations and brands. This is where creativity comes in as a key asset in building and maintaining a small business.

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