American toy business, MGA Entertainment, has partnered with recycling business, TerraCycle, to roll-out a recycling program for Lol Surprise toys.
The partnership is set to make it easier for US consumers to recycle their Lol Surprise packaging. Consumers will be encouraged to save the packaging assets including wrappers, balls, bags and trays and place them in a cardboard box.
From May, consumers can then request a shipping label from TerraCycle, which will enable the assets to be recycled.
Revealing the program via social media, MGA CEO, Isaac Larian, said that the program will come to international markets later in the year.
“[I am] excited to announce our partnership with TerraCycle to make it even easier for fans to recycle Lol Surprise packaging.
“Simple and easy – fans will collect their packaging and product assets in a cardboard box from home; once box is filled, go to TerraCycle website to secure shipping label!
“Start saving all your packaging (wrappers, bags, balls, trays, etc.) now!
“[The] program will kick off in the US beginning in May, and will roll-out internationally later this year. Soon all of MGA products and packaging will be recyclable.
“We all must do our part to save this beautiful planet for the next generation. Global warming is NOT a 'hoax',” Larian posted on LinkedIn.
The program was announced on Global Recycling Day, 18 March.
To read more about how a small business can begin to reduce its environmental impact,
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Read more at http://www.toyhobbyretailer.com.au/news/mga-entertainment-global-warming-is-not-a-hoax#H94hGcYEOyqxbZct.99