Packaging Trends: Kraft Foods Adds Cheese Packaging To Its Terracycle Collection Programs

Kraft Foods has added cheese packaging to its TerraCycle collection programs. Called the Cheese Brigade, TerraCycle and Kraft Foods will pay postage and two cents per unit of packaging to a charity of the collector’s choice for any packaging from Kraft Naturals, Philadelphia, Philly, Athenos, Kraft Singles, macaroni and cheese, Easy Mac, Cracker Barrel, Polly-O, Breakstone, Velveeta and Knudsen. TerraCycle finds new uses for the packaging, thereby keeping it out of landfills. Kraft Foods has had previous success with upcycling packaging with its Capri Sun, Nabisco and Lunchables products.