03.14.19
To celebrate World Water Day, Herbal Essences has teamed up with TerraCycle to create recyclable shampoo and conditioner bottles made of 25% beach plastic. Three of the Herbal Essences bio:renew Collections – White Grapefruit & Mosa Mint, Argan Oil and Coconut Milk – will be available in limited-edition beach plastic bottles from March to June 2019.
“Plastic floating in our oceans and rivers has been a recent topic for discussion and unless people work to find solutions, it stays just that—a discussion,” said Tom Szaky, TerraCycle CEO. “By incorporating beach plastic into their bottles, Herbal Essences is showing that they are committed to doing something and leading by example. I look forward to our continued work together to raise awareness and make a bigger difference.”
“Businesses can play an important role in driving and inspiring change in the world,” says Ilaria Resta, North America general manager of P&G Hair Care. “My team and I are very passionate about driving responsible consumption. Actions like incorporating ocean plastic into our bottles is just one way we are bringing innovative solutions that have a reduced impact on the environment. This is a step towards our long-term vision of using 100% renewable and recycled materials in our products and packaging.”
Herbal Essences is continuing to partner with TerraCycle beyond this limited-edition bottle in a nationwide take-back program to ensure every Herbal Essences bottle can be recycled and not end up in the ocean. The take-back program will begin in time for World Ocean Day on June 8.