The Glamorganic Goddess April 08, 2019

BEHIND THE BRAND | Now Foods

It’s no secret that I love NOW Foods, + have been using their products for years… whether it be their natural + organic beauty products (they have lots of great DIY ingredients, BTW), their natural + organic foods, or their vitamins + supplements. I love that most health food stores carry them, + that they’re always reasonably priced. Check out some of my reviews here, + read on to find out why I love them so much! PS – I had no idea this brand had such an incredible story. NOW has been a family-owned natural products manufacturer for more than 50 years, + is dedicated to providing customers with a comprehensive approach to wellness by offering more than 1,400 high-quality, natural + affordable products, including… functional foods, supplements, health + sports nutrition products, beauty products + essential oils.

NOW was founded in 1968 by Elwood Richard, with the goal one goal in mind… making healthy + affordable quality products accessible for everyone. Still owned by the Richard family today (more than 50 years later!) – NOW is one of the largest, independent manufacturers of natural products in the U.S. health food store channel, + remains committed to its mission to empower people to lead healthier lives. Read more about NOW’s History here! Natural has been the cornerstone of NOW, since the beginning. Natural products (as NOW defines them), are safer + more effective than products made with ingredients not found in nature. While there are definitely some inherent challenges with the manufacturing of natural products – NOW adheres to its strict standards when assessing whether ingredients are compliant (to their definition)… including supplier audits + requirements, + comprehensive, in-house, analytical testing in one of the most advanced labs in the industry… using nature-identical ingredients when necessary. Read more about their story here!