The New Recycling Is Called ‘Recommerce’

That’s the goal of “Loop,” a durable packaging initiative run by New Jersey-based recycling company TerraCycle that debuted at the World Economic Forum earlier this year. This week, Loop began its U.S. trial, allowing consumers to use steel, glass and durable plastic reusable packaging for everyday items. Kroger Co. and Walgreens, along with such consumer brands as Procter & Gamble, Nestle, The Clorox Co. and Unilever, are taking part.