Martini & Rossi Launches National Recycling Program with TerraCycle

Sip, sip, hooray! MARTINI & ROSSI^®, the leading Italian sparkling wine and vermouth brand in the world, has partnered with international recycling company TerraCycle^® to make the pouches from MARTINI & ROSSI Frosé nationally recyclable through the MARTINI & ROSSI Frosé Pouch Recycling Program.   Made with real rose wine, natural fruit flavors and a touch of sugar cane, MARTINI & ROSSI Frosé is the first premium frozen rosé wine cocktail that is ready-to-drink and perfect for a variety of seasonal social gatherings. As an added incentive, for every shipment of Frosé packaging waste sent to TerraCycle, collectors earn points that can be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.   “As a family-owned business for more than 157 years, doing the right thing for our people, our partners, and our communities goes back to our roots,” said Jaime Keller, Director, Innovation Brands. “Through the Frosé Pouch Recycling Program with TerraCycle, MARTINI & ROSSI Frosé aims to cool off the summer while reducing the amount of waste that is landfilled or incinerated to be reused in alternative ways.”   As part of the MARTINI & ROSSI Frosé Pouch Recycling Program, consumers are invited to send in the empty packaging from the frozen rosé cocktail to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/martini-rossi-frose and mail in the packaging using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.   “By creating the Frosé Pouch Recycling Program, MARTINI & ROSSI is giving their customers the unique opportunity to responsibly recycle their packaging and divert waste from landfills,” said TerraCycle CEO and Founder, Tom Szaky. “Frosé connoisseurs participating in this program, can have fun and enjoy the moment, but not that the expense of the planet.”