American Salon November 19, 2020
Amika, a line of professional, cruelty-free haircare and tools, has reinforced their commitment to go cleaner and greener by introducing a free, national recycling program for their haircare packaging, in partnership with international recycling company TerraCycle. In addition to disposing of the brand’s packaging in an environmentally conscious way, for every shipment of Amika packaging waste sent to TerraCycle, collectors can earn points that can be donated to a non-profit, school or charitable organization of their choice.
“Amika products were kind and clean before it was a thing. Cruelty-free, clean haircare formulations in recyclable packaging have guided our product innovations since the beginning,” says Chelsea Riggs, Amika's Brand President. “What it means to be truly sustainable has evolved with new technologies, and we made a pledge to take steps in reducing our impact on the environment. Our vision is to eventually have fully closed-loop production of our packaging. By partnering with TerraCycle we can guarantee our product packaging will see a new life and not compromise our planet.” Through the Amika Recycling Program, consumers can now send in Amika haircare packaging including tubes, bottles, trigger heads, complex closures, and tinted glass to be recycled for free. Participation is easy: sign up on the TerraCycle program page www.terracycle.com/amika