TerraCycle’s brilliance and the value proposition of bio-based polymers in the context of material carbon footprint

Another gloomy day in Chicago—I can’t wait to go to San Diego next week for the Sustainable Packaging Coalition’s spring meeting! AND, I just booked flights to Rogers, Arkansas, for the Walmart SVN meeting and Expo. Though Dordan is not exhibiting this year, I am excited to see what other vendors are offering and get updated on Walmart’s sustainability initiatives! So I am about half way through TerraCycle CEO Tom Szacky’s book, “Revolution in a Bottle.” It is really, really good, and inspiring! I thoroughly suggest you get yourself a copy today! That which I like so much about his story is his awareness into the economic realities of the market place: one of his main arguments is that the majority of consumers will NOT pay more for a green product; while everyone wants to do well by the environment, few are willing to pay for it. His whole approach, therefore, is to be able to provide green products at a competitive price and performance as those currently on the market. And the best way to do that? Use what is considered waste as your feedstock. BRILLIANT.