Winning Consumers Dropps by Dropps

Years before there were Pods, there were Dropps. Back in 2005, Jonathan Propper, CEO of Cot’n Wash Inc., Philadelphia, listened to his wife complain about lugging laundry detergent bottles and measuring cups up and down basement steps. He knew he could find an easier way. Propper’s “Aha!” moment led to the development of Dropps Laundry Pacs and the birth of an entirely new laundry category.