TerraCycle September 19, 2019
Just as every beauty enthusiast knows the sweet feeling of satisfaction that comes with finishing up a well-loved product, we are just as familiar with the ensuing conundrum of not knowing exactly what comes next. Sustainability is at the forefront of everyone’s minds these days and the beauty industry as a whole has begun to make the shift toward more eco-friendly practices. But as a consumer — standing at our bathroom counter holding a freshly-emptied bottle, jar or compact — we are left with a lot of question marks. When it comes to recycling beauty products, rules aren’t consistent across the board and doing the right thing isn’t as clear as black and white. One major issue that is hurting our collective recycling efforts is something known as “wishcycling.” Our overzealous nature to minimize our waste by recycling as much as possible (without doing our research) is proving to be a setback because of contamination. When nonrecyclables make their way into the mix, this can result in surrounding recyclable items not being properly sorted and processed, meaning the whole batch could end up in the landfill. So, how can we be certain that the beauty products we are putting into our recycling bins are actually recyclable? With paper packaging and glass jars, things are relatively straightforward. But the reality is that most of our beauty lineup is housed in plastic containers of assorted shapes and sizes, replete with pumps, tubes, and mixed-material caps to complicate the matter further and add to the confusion. To provide some clarity, we reached out to Gina Herrera, the U.S. director of brand partnerships at TerraCycle, to educate us on how to recycle our beauty products.