Attendees are encouraged to demo the latest gear from top brands such as
Nordica,
Lib Tech,
SHRED,
Thule, and other partners offering daily giveaways on-site. Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by
Solo Stove while enjoying winter comforts from
Chocolove,
KIND Healthy Snacks,
La Colombe Coffee Roasters, and
SMASHMALLOW. The latest Subaru vehicles will also be on hand for exploration including the
all-new 2020 Outback.
Through dynamic programming executed by POWDR's experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them. In addition to guest activities, Subaru owners are invited to partake in the "Subaru Weekend Takeover" featuring special experiences for Subaru owners such as exclusive mountain gondola rides, tram jam sessions, intimate backcountry YURT concerts, and much more. Subaru owners will also receive VIP parking and special gifts (while supplies last).
"Subaru has long been known for its all-wheel-drive vehicles that help power skiers and snowboarders to countless winter adventures," said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. "We are delighted to once again help winter warriors seize the snow days and enjoy a memorable experience at the nation's top mountain resorts."
Subaru Loves the Earth
In line with the automaker's
Subaru Loves The Earth initiative, Subaru will again work alongside
TerraCycle to collect hard to recycle waste generated during Subaru WinterFest and
Leave No Trace Center to educate consumers on zero landfill practices. Additionally, Subaru has provided co-branded TerraCycle Zero Waste Box™ to all Subaru WinterFest resorts, offering a convenient way for attendees to recycle snack wrappers accumulated from outdoor activities. In partnership with
Klean Kanteen, Subaru and Klean event teams will also provide attendees with reusable bottles, mugs, apparel (while supplies last), and daily Klean bundle giveaway prizes, all of which help reduce the environmental footprint.
Subaru Loves Pets
Dogs and their people are welcome at select Subaru WinterFest resort locations, where they will find games, guided training sessions, photo ops, and giveaways at the
Super Chewer Outpost by
BARK. These basecamps for dog adventures are built at select tour stops (excludes Snowshoe Mountain, WV and Snowbird, UT) in partnership with BARK, the makers of BarkBox.
In collaboration with longtime partner the
National Ski Patrol® (NSP), Subaru will continue to put a spotlight on outdoor safety by celebrating the mountain communities' canine heroes. During WinterFest events this season, for every Subaru information form received, Subaru will donate $1 to the
Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund, created together with NSP to send avalanche rescue K-9 teams of dogs and their handlers to the biannual
Wasatch Backcountry Rescue's International Dog School. To date, Subaru of America has donated more than $35,000 to the avalanche dog scholarship fund. Avalanche rescue dogs are an amazing resource for ski patrols as one dog can search a far larger area in much less time than even a dozen trained humans.