The latest newspaper and magazine articles, blogs, and social content can be found below.
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We all make purchases because the packaging attracts us to the product, whether we really need the item or not. The shape is pretty or unique. Maybe utilitarian. The colors are lovely. You can store all your loose change in … Continue ReadingChiefMarketer.com · Jan 26, 2017
Last week, I reported on the news that business and government leaders have endorsed a new plan to tackle plastics waste issues and to increase plastic packaging recycling to 70%, which they called, “The New Plastics Economy.” Well, looks like … Continue ReadingPlastics Technology · Jan 26, 2017
Here’s one way to make sure your advertising doesn’t go to waste: As part of a new sustainability marketing push, Coors Light is converting its billboards into beer coolers and its kegs into barbeque grills. The effort will kick into … Continue ReadingAdvertising Age · Jan 26, 2017