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In marketing communication, there is what is called the “Advertising Rule of 7.” An old adage of standard marketing, this is in reference to effective frequency, or the number of times it is thought necessary for a consumer to see … Continue ReadingTreeHugger · Aug 17, 2016
One of the most significant challenges that manufacturers and major brands face today is maintaining high sustainability standards across their entire supply and production chain. It’s no new idea that consumer brands that have not embraced sustainability and CSR initiatives are at … Continue ReadingSustainable Brands · Aug 17, 2016
Now, it’s possible that intrapreneurship is just another corporate buzzword — à la “pivot,” “pioneer,” “digital storytelling” — that sounds innovative but is ultimately meaningless. Or maybe it’s an organizational line of thinking that could have some serious effect on the social sector … Continue ReadingGenerocity.org · Aug 16, 2016