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accessible: individuals and groups, old and young, communities and institutions can participate writes Tom Szaky from World Economic Forum . When we buy a candy bar, we own the wrapper after the short life of the product; doing something with that branded … Continue ReadingShartru and Apricity · Mar 1, 2017
Why brands are riding the wave of conscious consumption. That Coors bag used to be a billboard The idea of thinking about the future journey of products and packaging is being embraced by Coors Light in the U.S. as it … Continue ReadingStrategy Online · Mar 1, 2017