A global laboratory equipment distributor partnered with TerraCycle to offer its customers a practical way to manage complex waste streams, turning sustainability into a competitive market advantage. With laboratories generating highly specific waste streams and facing increasing pressure to reduce their environmental footprint, this major distributor sought to differentiate itself in a crowded market by moving beyond product supply to offer a solution that addressed their customers’ most difficult waste challenges.


The program successfully transformed the supplier’s commercial offering and customer loyalty by: