When Shimano announced its program to collect old cycling shoes, in exchange for a discount on a new pair of shoes, we were curious. What happened to the old shoes? Shimano’s partner in the recycling project, which concludes on Earth Day 2019, is TerraCycle. The Trenton, New Jersey-based company has its Canadian office in Toronto. It was founded in 2001 by Tom Szaky, a graduate of Toronto’s U.C.C., while he was a student at Princeton. The company produces goods and materials made from waste, focusing on non-recyclable pre-consumer and post-consumer waste. RELATED: Trade in smelly old cycling shoes for a discount on a new pair with Shimano’s Earth Day initiative