The Living proof® Free Recycling Programme

Recycle your Living proof® hair care packaging

Discover Our Recycling Process

Once collected, the Living proof® hair care packaging are cleaned and separated by material type. The fibres and plastics are recycled into raw formats that manufacturers use to make new products. 

Click here to take a virtual tour of our processing facilities.

Learn More About Living proof®

In 2005, an unlikely combination of biotech scientists from MIT and renowned hair stylists came together to pioneer a first-of-its-kind hair care philosophy based in science. Our mission was to create inventive formulas designed to solve real-world hair problems.

Today, Living proof® is Science in Action, which means we’re at the forefront of scientific discovery, inventing and improving the latest innovations in hair care to deliver game-changing results for all hair types and textures.

156 global patents, 450+ formulas, 44 products and 100+ awards later we continue to put research at the forefront of our formulations – with every single product rigorously developed and tested at our in-house laboratories in Boston, MA.