Known as the Cigarette Waste Brigade, TerraCycle’s effort to make recycling cigarettes easier for smokers is a first-of-its-kind program according to Albe Zakes, VP of communications at the company, who told Fusion that “before TerraCycle cigarettes weren’t recyclable.” Since kicking off in New Orleans, the Cigarette Waste Brigade can now be found in cities nationwide, as well as internationally in Australia, the U.K., France, and Brazil. To date in the United States, TerraCycle has set
up over 7,000 cigarette recycling bins and more than 38 million butts having been collected.