Colgate® Wisp® Recycling Program

Recycle Colgate® Wisp® mini-brushes and packaging through this program.

Recycling in partnership with Colgate®

TerraCycle® and Colgate® have partnered to create a free recycling program for Colgate® Wisp® mini-brushes and Colgate® Wisp® mini-brush packaging.

Sign up and join now!
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PARENTS: Teach your kids to save water, and you could help your children’s school win a recycled garden from Colgate, ShopRite, and TerraCycle®!

Take the pledge to save water here.

How it works

Participating is completely free and very easy.

What you can recycle

Program accepted waste: Colgate® Wisp® mini-brushes and Colgate® Wisp® mini-brush packaging

Best practices for recycling

In order to recycle this waste stream properly, please collect and ship approximately 16 Colgate Wisp mini-brushes at a time and ship them directly in a Colgate Wisp mini-brush pouch. Also, make sure your waste is completely dry if you choose to rinse your product prior to shipping. You cannot ship dripping packages.

What happens to your recyclables

Once collected, the brushes and packaging are separated by composition, shredded and melted into hard plastic that can be remolded to make new recycled products. Click here to learn more about the recycling process.


The greatest reward is a clean planet! There is no TerraCycle point incentive for this program; however, you may continue to participate and recycle your Colgate® Wisp® mini-brushes and Colgate® Wisp® mini-brush packaging completely for free.


Learn more about Colgate®

Colgate® is proud of their partnership with TerraCycle and is committed to making a difference. As a company that strives to be the best truly global consumer products company, Colgate® is committed to doing business with integrity and respect for all people and for the world around us.

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