Once collected, the Living proof® hair care packaging are cleaned and separated by material type. The materials are recycled into raw formats that manufacturers use to make new products. Click here to take a virtual tour of our processing facilities.
We are problem solvers. We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists who were fed up with the limitations of conventional products and scientists from outside the beauty industry with no preconceived notions of what can and can't be done. Twenty patents, 50 products, and 100 awards later, we have countless love letters thanking us for making products that keep their promises and for changing lives in ways both big and small. We are not hope in a bottle. We are Living Proof. And so are you.
Living Proof is a part of PETA’s Beauty Without Bunnies program and is cruelty-free with absolutely no animal testing.