Once collected, the balloons are cleaned and separated by material type. The fibres and plastics are recycled into raw formats that manufacturers use to make new products.
As Maybelline launches the new phase of our sustainability journey, we want to build on our accomplishments but also strive to make significant leaps forward. We will take on greater responsibility, engage our entire ecosystem and demonstrate that companies can be part of the solution to the challenges the world is facing. This is necessary because we need to prepare ourselves for the world of tomorrow and anticipate the challenges that will come with it. Through this in-depth transformation, we hope to be a catalyst of change in the beauty sector and beyond, and to inspire our customers and all people to take action with us.