Once collected, the Brita® products and packaging are cleaned and separated by material type. The materials are recycled into raw formats that manufacturers use to make new products. Click here to take a virtual tour of our processing facilities.
By drinking filtered water, we can reduce the amount of plastic bottles that ends up in landfills and oceans. In fact, every Brita® filter used means 300 standard 16.9 oz plastic bottles saved. And if that's not enough, Brita® has teamed up with TerraCycle to recycle their already eco-friendly products and packaging.
Don't forget to sign up for a filter reminder to make it easy to keep your filters fresh and water tasting great.