Brita® Free Recycling Program

Recycle Brita® products and packaging

Discover Our Recycling Process

Once collected, the Brita® products and packaging are cleaned and separated by material type. The materials are recycled into raw formats that manufacturers use to make new products. Click here to take a virtual tour of our processing facilities.

Learn more about Brita®

By drinking filtered water, we can reduce the amount of plastic bottles that ends up in landfills and oceans. In fact, every Brita® filter used means 300 standard 16.9 oz plastic bottles saved. And if that's not enough, Brita® has teamed up with TerraCycle to recycle their already eco-friendly products and packaging.

Don't forget to sign up for a filter reminder to make it easy to keep your filters fresh and water-tasting great.

Brita® encourages you to redeem your points towards Water First. Water First helps address water challenges in Indigenous communities in Canada through education, training, and meaningful collaboration. It is just one part of a solution to the water crisis facing many Indigenous communities.