Once collected, the Brita products and packaging are cleaned and separated by material type. The materials are recycled into raw formats that manufacturers use to make new products. Click here to take a virtual tour of our processing facilities.
By drinking filtered water, we can reduce the amount of plastic bottles that ends up in landfills and oceans. In fact, every Brita® filter used means 300 standard 16.9 oz plastic bottles saved. And if that's not enough, Brita® has teamed up with TerraCycle to recycle their already eco-friendly products and packaging.